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Brand Management for School Districts

Brand Management for School Districts

by Heath Morrison | Jun 9, 2023 | Blog, Education, Heath Morrison Superintendent

“Your brand is not what you say you are; it’s what people say about you.” This was the advice of a Disney Corporation brand manager I had brought in to meet with my principals in a large urban district. Facing increased competition from the state cap...
Ensuring a Successful Onboarding of New School Board Members

Ensuring a Successful Onboarding of New School Board Members

by Heath Morrison | Jun 9, 2023 | Blog, Education, Heath Morrison Superintendent

The results are in! The votes are counted, and new school board members have been elected.  It is important for district leaders to have a process in place to manage this time of transition and change in school board dynamics. Each new board member will bring a unique...
How Districts Can Show Appreciation For Teachers Year-Round

How Districts Can Show Appreciation For Teachers Year-Round

by Heath Morrison | May 15, 2023 | Blog, Education, Heath Morrison Superintendent

As we approach the end of another school year and reflect on everything our students have accomplished, it is difficult to find an adequate way to thank teachers for all the work they do. Teacher Appreciation Week is traditionally celebrated in May, but appreciating...
Enjoying the Moment

Enjoying the Moment

by Heath Morrison | May 10, 2023 | Blog, Education, Heath Morrison Superintendent

Superintendents like to talk about all of the challenges with their jobs; of which there are many. However, when asked about the aspects of the role they enjoy most, graduation ceremonies probably rank very high for most school leaders. Graduation marks the...
How School Districts Can “Choose” to Compete with “Choice”

How School Districts Can “Choose” to Compete with “Choice”

by Heath Morrison | Apr 19, 2023 | Blog, Education, Heath Morrison Superintendent

Across the country, state legislatures are either considering implementing vouchers or deciding on possible expansion of such programs. The old argument for pro-voucher supporters of providing competition to traditional public schools to improve them has been...
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Recent Posts

  • My Legislative Testimony To The House Public Education Committee
  • It’s Time to Take “Alternative” Out of ACPs
  • Public Education Faces Significant Threats and an Uncertain Future
  • Uncertified Teachers Can’t Be a Permanent Solution for School Districts
  • Time To Thank Teachers for Their Service

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Recent Posts

  • My Legislative Testimony To The House Public Education Committee
  • It’s Time to Take “Alternative” Out of ACPs
  • Public Education Faces Significant Threats and an Uncertain Future
  • Uncertified Teachers Can’t Be a Permanent Solution for School Districts
  • Time To Thank Teachers for Their Service

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© Heath Morrison, Superintendent 2026